PR & Marketing Internship

Depending on their internship requirements and the available internship positions in our partner companies, prospective interns may work in any of the following (or other) disciplines during their marketing & PR internship with AIP:

• Media Relations: just as the name suggests, media relations involves dealing with the media. Specifically, a professional tasked with a company’s media relations prepares press conferences, writes speeches, contacts media outlets to schedule interviews,  grants press conferences, and does several other things, with the aim of creating positive coverage, maintaining relationships and preserving a company’s image or reputation.
• Digital Marketing: while public relations tends to focus on enhancing or sustaining an organization’s relationships with the public, digital marketing is all about the use of relevant digital tools such as Google AdWords to design for businesses, marketing campaigns centered on SEO, paid searches, email newsletters, mobile devices, etc.
• Social Media: through social media marketing, businesses generate leads and boost brand awareness. But social media is not just good for marketing; because it’s a place where a company’s interactions with any given customer are public, social media gives companies the chance/a platform to showcase their nice side to the world and control how their business is perceived. Thus, social media possesses significant PR potential, too. 
  

An internship in PR & Marketing serves to bring whatever you may have learned in school to real life. In other words, no matter how good your education may have been, an AIP PR & Marketing internship provides you with real-life, hands-on experience to complement it with.

For instance, during your internship you will have the opportunity to write a press release for an actual client and for an actual event; you will also get to work on an actual business’s marketing campaign - something that is not done in the classroom.

During your International internship in PR & Marketing, you will have the opportunity to develop and fine-tune several relevant skills, among which is the ability to write and speak persuasively, convincingly and confidently -  important skills for a PR & Marketing professional. You will also be able to network and build a portfolio.

Given the rise of social media in recent years and the advantages businesses enjoy from it, employers are always on the lookout for PR & Marketing job seekers who can use social media effectively.

Our PR & Marketing internship programs will increase your proficiency in using social media to market and promote a business, thereby significantly raising your chances of getting a lucrative job after your internship. 

Since the field of PR & marketing is a vast one, an internship will give you the chance to figure out your strengths and weaknesses in its different disciplines, as well as what you like and what you don’t like about the job, so that you can choose the career direction you are most comfortable with within the field.

Is there a high demand for young professionals skilled in PR & marketing? You bet there is! In fact, according to the U.S. Bureau of Labour Statistics, the number of jobs for PR specialists was predicted to grow by 12% between 2012 and 2022; and, expectedly, these opportunities are more accessible to graduates with internship or other work-related experience.  

Organizations always strive to emphasize community outreach and customer relations in order to enhance or preserve their visibility and reputation.

Because news, particularly bad ones, have a way of spreading fast, especially on the internet, and because public opinion can be volatile, companies always need skilled PR specialists who can effectively manage their organization's reputation and public image. They also need professionals who can create/sustain public awareness about their company, as well as market their products and services.

It is no surprise then that there is a significant variety of careers available today to a PR & marketing professional in various sectors, and the job market in this field looks very promising. 

Marketing plays a vital role in the economic growth of a nation. For one, the field of marketing creates jobs which provide income for workers; and, for the government, tax income which is used to improve infrastructure, etc. Marketing also influences consumers’ decisions when it comes to making choices about which products and services they will spend their money on. 

For a marketing campaign to be deemed successful, it has to maintain or improve a company’s image, enhance its relationship with its target market and the public in general, and, ultimately, increase its selling capacity.

When the need for a company’s products is increased, for example, the company increases production, which could possibly lead to an increase in jobs at the company. In that way, the economy of the locality in which the business is located is positively impacted.